Technical SEO

Search engine optimization explained (wiki style)

Search engine optimization (SEO) has become a critical component of digital marketing strategies, shaping how businesses and individuals enhance their online visibility. As search engines continually refine their algorithms, SEO practices have evolved to keep pace with these changes. This…

How to cite google maps correctly

In the digital age, Google Maps has become an indispensable tool for researchers, students, and professionals across various disciplines. As its use in academic and professional work increases, so does the need for proper citation. Correctly citing Google Maps not…

The importance of XML sitemaps in modern technical SEO

Modern search engines process billions of web pages daily, yet many websites struggle with indexing challenges that could be easily resolved through proper XML sitemap implementation. As search algorithms become increasingly sophisticated and crawl budgets tighten, XML sitemaps have evolved…

Structured data and schema markup: how to help search engines understand your site

Search engines process billions of web pages daily, yet they often struggle to understand the true meaning behind the content. While humans can easily identify a product price, business hours, or customer review, search engines require explicit guidance to interpret…

Best SEO strategies for AI visibility tools

The landscape of search engine optimization is rapidly evolving, with artificial intelligence playing an increasingly pivotal role. As AI-powered search algorithms become more sophisticated, it’s crucial for developers and marketers of AI visibility tools to adapt their SEO strategies accordingly….

How to detect and fix indexing errors that hurt your SEO?

Search engine indexing forms the foundation of organic visibility, yet countless websites suffer from hidden indexing errors that silently erode their search performance. When search engines cannot properly crawl, understand, or index your content, even the most compelling pages remain…

Local SEO case study examples: boosting visibility for small businesses

Local search engine optimization (SEO) has become an essential strategy for small businesses looking to increase their visibility and attract customers in their immediate area. As more consumers turn to online searches to find local products and services, it’s crucial…

Understanding canonical tags: the key to avoiding duplicate content issues

Duplicate content remains one of the most persistent challenges facing website owners and SEO professionals today. When search engines encounter multiple versions of the same content across different URLs, they struggle to determine which version deserves priority in search results….

What are the most effective techniques of organic referencing for lasting results?

Organic referencing remains the cornerstone of sustainable digital visibility, offering businesses the opportunity to build lasting online authority without the ongoing costs associated with paid advertising. As search engines continue to evolve their algorithms and ranking criteria, the techniques that…

How to perform an SEO audit that reveals true site performance?

The digital landscape demands precision when evaluating website performance, yet many organisations conduct superficial SEO audits that barely scratch the surface. A comprehensive SEO audit goes far beyond checking for broken links or missing meta descriptions—it requires a systematic approach…