Value:
Indicates whether or not your keyword is contained in the last 25 words of the page
body.
Background:
The first and last twenty-five words of a page typically point to the subject (or
theme) of a page. Because of this, search engines will typically give a bonus to
keywords that occur in these areas.
Recommendation:
While not always possible, it is recommended that you try to incorporate your target
keyword(s) into the last twenty-five words of the page body.
Tip #1:
When designing your web site's navigation, it is important to take into account
how much of the beginning of your page body will be used up by navigational text.
Tip #2:
Copyright messages are a great way to incorporate your keywords (i.e.: All stock
photos are copyrighted by Company XYZ). Since they are typically placed at the footer
of a page, they usually fall within the last twenty-five words of the page body.