Search Engine Optimization Terms

Here you will find definitions for commonly used search engine optimization terms used by SEO Informer.

All Caps Title Detects whether or not the page title is in ALL CAPS.

Character Count Indicates the number of charcters within a given context (i.e.: the number of characters in the page title).

Contains Stop Words Indicates whether CSS (cascading style sheets) have been placed into a separate 'external' file.

CSS in Separate File 'Contains stop words' indicates the presence of support words such as "and, for, on, the, etc.", which are largely ignored by the major search engines.

External Script Detects whether or not VBScript / JavaScript is being referenced in an external file.

Has Controls Detects whether or not your page contains controls.

Has Frames Detects whether or not your page is using frames.

Hidden Text Indicates whether or not hidden text was detected anywhere in the body of the page.

Internal Links 'Internal Links' indicates the number of hyperlinks to pages, files, or other objects within your web site's domain.

Internal Script Detects whether or not VBScript / JavaScript is present in the body of your page.

Keyword Density The density of your keyword as found in a specific area of your page (i.e.: body, title, meta description, etc.).

Keyword Frequency Number of times your keyword appears in a specific area of your page (i.e.: body, title, meta keywords, etc.).

Keyword in Beginning Indicates whether or not your keyword is contained in the first 25 words of the page body.

Keyword in End Indicates whether or not your keyword is contained in the last 25 words of the page body.

Keyword Prominence How close (i.e.: the proximity in which your keyword appears to the beginning of a specific area of your page (i.e.: body, title, meta description, etc.).

Keyword Repeats Indicates whether or not immediate keyword repeats were detected anywhere in the body of the page.

Meta Keywords in Body Indicates whether or not all of your meta keywords are contained within the page body.

Outbound Links 'Outbound Links' indicates the number of links pointing to other web sites. This also includes links to subdomains within your primary domain.

Robots Blocking Indicates whether or not the page is being blocked by your robots.txt file.

Special Characters in URL 'Special characters in URL' refer to special symbols such as '()*[]'

Tiny Text Indicates whether or not tiny text was detected anywhere in the page body.

Word Count Indicates the number of words within a given context (i.e.: the number of words in the page body).